The Canadian supermodel, who has appeared in Italian Vogue alongside Gemma Ward and modelled for Christian Lacroix, Stella McCartney and Louis Vuitton, has been secured for an undisclosed sum to be guest of honour at the five-day, 20-event festival.
Showcasing South Australian brands such as Keepsake The Label, Liza Emanuele and Paolo Sebastian, the festival, now in its ninth year, starts today with an invitation-only opening at Tandanya.
Arriving in town late tomorrow with her manager-husband James Conran and the couple’s 18-month-old daughter Ioni, Rocha will have front row seating reserved for her at parades on Friday night.
