Lady Gaga’s second “You and I” fashion video is out

Lady Gaga’s second “You and I” fashion video is out, and it is very different from the rather simplistic, yet graceful one we first saw. In all, this is the third video for the same song. Okay, this short two and a half-minute clip gets a little strange and raunchy. It is directed by the same Dutch folks as the first fashion video. This video is titled, “HAUS OF Ü ft. BRIDE.” Bride, as in Lady Gaga.
Lady Gaga appears in the same getup we see in the very beginning of her official video. The black pant suit, huge heels and robotic arm. There is one slight difference to her outfit this time, it seems to be missing half of the upper portion. So, you guessed it, one breast is left exposed, kind of. Most of the time, Gaga just puts her hand over her breast. When her hand is not in place, a thin black line goes through the entire screen to cover the most important parts.
As the video progresses, she just scraps the whole darn top and is left naked from the waist up. This requires both hands to hold her assets, but in true Lady Gaga form, simply covering her breasts will just not do. She gropes, grips and rubs what appears to be dirt across her chest. Then, she licks the same fingers that did the dirty deed. Her tongue plays a big role in the video. Near the beginning, for no apparent reason, the camera focuses on her flicking tongue.
Her top is not the only thing to come off in the video. She strips off her wig and massive hat. She then uses the hat and wig as a prop in some pretty raunchy gestures. It is as if Jo Calderone is trying to break through. A lot of crotch grabbing, tongue wagging and boob grabbing makes up most of the video. However, it looks as if a few lucky Little Monsters got a chance to show their claws for the video. Hmm, cannot wait to see the video of Yuyi getting down in the tub.

The best HD Based Video Cameras

　　
　　The zoom offered with these cameras are amazing, as many can get above 100X! HD cameras offer you the chance to shoot high definition picures and videos, and send them to friends or family. Shooting up close and personal is never a problem with HD video cameras. The television signals in general will give you 525 lines so the increasing quality is dramatic, if you have the HD gear to watch the video the way it was meant to be.
What you may not be aware of, is the fact that HD is delivered in a widescreen format of 16:9 instead of the normal television format of 4:3. The average everyday customer has every right to be confused as to what HD really and truly is, as most companies involved with it can’t agree on one simple standard. You can also save your shoots to disk or memory card, then take them with you everywhere you go. These types of cameras are normally for professionals, as the average working man would never be able to afford such an expensive type of HD video camera. Cameras that offer HD are simply the best you can buy.The average HD video cameras will run 800$ and up.

　　If you’ve yet to see a HD video camera, you’ll probably find yourself amazed. They are obviously more expensive than digital cameras, with some models reaching upwards towards 90,000$ and above!HD, or high definition, is creating quite a lot of interest, due to some very high spirited campaigning done by the cable networks wanting you to buy HD boxes to watch HD on television. The standard getting the most support with HD is 1080i, which means a resolution of 1080 interlaced lines or 720 progressive lines.

The need for fashion videos became apparent as the parades themselves

The need for fashion videos became apparent as the parades themselves evolved and their mise en scène went from excess to excess. Nonetheless it has remained a tool for publicising and selling the models making up a new collection, with a secondary function as a souvenir/reminder of a fleeting spectacle.
Few designers and couturiers have been interested in giving artistic polish to the fashion parade video. The upshot is that in many cases the format stays the same: a frontal, linear rendering of an unvarying scenario in which mannequin follows mannequin.
But if the fashion video is not the equivalent of the music version, it remains a tool designers cannot do without. Being less static than photography, it allows observation of the garment’s relationship with the body, and retains the music that plays just as important a part in the overall atmosphere. The genre tends to put the emphasis on direct observation of the garment, to the detriment of artistic considerations; only in a very few, isolated cases does the image itself take on a creative aspect.
Prior to the 60s a handful of fashion parade reports shown on the TV news point up the taste of the time, but few of them use the garment in motion to trigger a fresh, filmic scenario.
Marcel L’Herbier’s La Mode Rêvée (Fashion Dreaming, 1938) is a brief, atypical survey of the latest fashions, for which the director came up with a fictional story set in the Louvre.
In the 40s and 50s TV news programmes occasionally decided to liven up their presentation of haute couture collections with short, fanciful stories whose naive spontaneity now draws indulgent smiles.
It was not until the 60s that a TV genre focusing specifically on fashion and the image began to gather momentum. Rightly famous and with no rivals in its own time, France’s Dim Dam Dom (1965–1971) offered trial runs to such upcoming directors as Jean-Christophe Averty, Peter Knapp and Just Jaeckin.
Presented by Daisy de Galard, these programmes also provided early opportunities for big photographic names like David Bailey, Jeanloup Sieff and Jean-François Jonvelle to work on the actual language of the TV camera. Together they shaped a new vocabulary. Clothing was going democratic and this was reflected in the use of fiction and journalism to communicate the fashion message of the moment.
Attempts to embellish fashion videos in the 80s were few and far between, but worth citing all the same: Jean-Luc Godard turned out a film/essay for designers Marithé & François Girbaud (On s’est tous défilé, 1988) and Jean Paul Gaultier was behind numerous fashion clips commissioned by Télélibération – concentrates, as it were, of the spirit of ready-to-wear collections.
It was in the 90s that designers began from time to time to make creative use of what they saw as a new medium. Martin Margiela’s videos, for example, avoid identification with the fashion show context in which the collection was originally presented; this Belgian brought an urbanely poetic eye to bear on clothes-led strolls in which the catwalk was no longer the sole presentation/atmosphere context. Shot in the street or imitating the training film model, they accompanied the latest collection without reproducing it literally. For houses including Balenciaga, Vuitton, Lanvin, and Yves St Laurent, director Séraphin Ducellier developed a matter-of-fact tone in videos that complemented the designer’s approach to the garments. Ducellier set out to match his fashion films to the medium in which they would be used and so regenerated the long-unchanged format of the classical parade.
The first retrospective of its kind, this History of the fashion video is the result of a partnership involving France’s National Television Archive (INA) and the Rencontres d’Arles. Sheer dizzying quantity means that there is no intention here to include all existing fashion parade videos; instead the focus is on directors and designers who have added an extra artistic something to ensure creativity in terms both of subject and medium. Thus does the exhibition put together the singular and so far untold story of fashion in moving pictures.

And we have some movies to prove it.

　　
　　Carlos Serrao (top and bottom right); Barnaby Roper (bottom left)
Style this season has been all about action — about business suits that are perfectly tailored but lightweight for you to hit the ground running every day; about casual clothing that's luxurious but lived-in enough for a beach weekend; about clothes and accessories that are understated but still authentic. The colors are a little softer, the shapes are a little more laid back, and the combinations look thrown together even when they're totally thought out: this is style that's ready for anything, because in the spring of 2009, you never know where life is going to take you. And we have some movies to prove it.

A few months ago I wrote an article entitled Girls On Film

　　A few months ago I wrote an article entitled Girls On Film: Style Brands & Video about the plethora of labels now using video to communicate their messages and peddle their wares. Lately there’s been a couple more New Zealand brands getting in on the act.

Last week I attended a show at Plaything Gallery. It was no ordinary art opening, rather it was a dual film screening and launch of Stolen Girlfriends Club’s latest collection: Weapons Of Mass Seduction.

The film, shot by photographer Derek Henderson, depicted a collection of awkward moments, SGC’s friends, family and clothes. We gathered on a rooftop, glass jars of wine in hand, to watch it projected on a wall across the way. It was raw, cool, funny and certainly touching in some places.

Above all, it made me want the clothes. I saw how they looked on a living, feeling human. Perhaps if I had one of those sweet Old News button up denim shirts I’d be just as charming? Sadly I can’t embed the film but if you go to the Stolen Girlfriends site it’s on the homepage.
Cybèle, my favourite New Zealand designer, has also released a video to celebrate her new SS 09/10 collection, Serpentine.
According to fellow Kiwi blogger Isaac Likes, the film is inspired by dancer Loie Fuller’s 1896 ‘Danse Serpentine‘. Take a look – it’s a gorgeous number, with a mesmerizing hand painted effect. Then check out Cybèle’s smokey, kaleidoscopic showcase:

We never did forget about Shelly Steffee.

　　
　　In February of 2007 Editor in Chief Kelley Quan and I saw one of Shelly Steffee's collections for the first time: her futuristic ultra-structured clothes in glacial tones made a real impression on us (even through the madness of fashion week.)
We never did forget about Shelly Steffee. We watched with quiet awe when her Marlene Dumas-colored mesh leggings were unveiled for Spring 2009, we listened while us about her participation in Food-to-table and in-store art collaborations, and are still fanatics of her most recent Fall 09 Equestrian-flavored collection.
In her latest vision Steffee maintains the same clear affinity to experimental structures (a quality to which we were introduced long ago), but also exhibits a softness that both subverts and illuminates the harder-edged technical scaffolding of her clothes. View fullscreen feature.

When a celebrity comes up with a clothing line

　　
　　When a celebrity comes up with a clothing line, what we usually see is -of course- his/her face on the promo campaign. But Sienna Miller shows that she’s more than just a face. Sienna and her sister, Savannah Miller decided to use real acting, to promote the autumn/winter collection of their clothing line “Twenty8Twelve”.
The chic fashion film is directed by Angelo Penetta and starring Sienna herself alongside Sara Blomqvist. The location is Hilles, at the home of Isabella and Detmar Blow in Gloucestershire, which also served as a place for the late Alexander McQueen to find inspirations. Sienna told Vogue:
“We wanted to capture our new season on film to get a real feel for the collection and Hilles provided the perfect backdrop for us,” Sienna told us. “The rich tapestries, velvets and eclectic style of the house completely reflect the elements of our autumn/winter collection. I loved filming in every room.”
On why they need to make a movie for their clothing line, Savannah Miller commented:
“We felt moving image could capture the essence of the message with more clarity. We feel it makes the story come alive and it was amazing to work with Angelo.”

HD video cameras have taken a quiet side once

　　
　　HD video cameras have taken a quiet side once the race between megapixel ratings started in cameras. Since technology introduced mobiles with integrated cameras and megapixel-supporting cheap pocket cameras, these had grown out of demand and old-fashioned in the eyes of many. However the new HD (high-definition) technology supporting higher resolution cameras in the market have now developed an interest in the photography-lovers. Although these cameras are still too expensive to buy but professionals know that no other picture capturing and video recording device has features like these. In short, this masterpiece is a photographer’s paradise.
Keeping its high price in mind, the alternative option of using the HD video camera on rent is a much better choice. Not only does it help you avail the comprehensive features of this amazing device in exchange for a relatively smaller amount, but it also helps you assess its characteristics and aid you in deciding whether purchasing the camera is worth or not. A photography-lover’s single touch on the camera will obviously decline the idea of using such a fine piece of work and then not thinking of actually buying it.
Watching movies in camera video HD format on their 54″ television screens always lures users but it is never thought how these are actually recorded. There are basically two HD Blu-Ray formats that are available in a new HD video recorder; 720p and 1080p. Don’t get confused with the names; you just have to know that the numbers are the amount of dimensions/resolutions that appear on a horizontal scale. If the output recorded videos from this device are viewed on a 21-inch flat screen TV, it doesn’t actually matter if you choose 720p or 1080p. But when displaying these on a larger screen HDTV, you will notice the difference of paying a slightly higher price for the 1080p version and enjoy the clarity that it offers.

　　HD is all about brighter colors with infinite combinations and wide images with superb picture quality and crystal-clear precision. Not only does the viewer have all the fun, but everything in the camera’s main elements is created after a photographer’s point of view. Extraordinary features such as touch-to-zoom technology and incredible autofocus are unmatched. Several quality and scene wise modes such as YouTube compatibility, night mode, scenery watch etc are available to choose from to record the best possible clip.
These HD devices are available to shop everywhere; online as well as in the globe markets. Rental shops will have to be individually searched and prices depend on the local rates as well as competition present in the area. The HD video camera is not just high definition by name, but the movie maker himself will acknowledge the power of professional film-making experience. Production camera crew often rent these cameras for a limited period until the shooting lasts. This is cost-effective for short movie makers, but advertising agencies and other studio operators must be equipped with their own camera as they have regular use.

The Beautiful People" - The name of the so-entitled theme for Fashion Video

　　
　　"The Beautiful People" - The name of the so-entitled theme for Fashion Video Festival Hungary 2010, which took place on November 12th-14th, at Museum Ludwig - Contemporary Art Museum Budapest. The project was founded by stylist, Sophie Baksa and fashion designer, Dora Abodi (who I previously featured) to serve as an independent platform for regional and international video artists.

　　Beside the contest screenings, the festival visitors could have an inside view on fashion video genre through fashion related conferences, and informational screenings with such artists as Wing Shya, Marisa Crawford, Zena Holloway, Filep Motwary, Tess Feuilhade, Andrew Kuykendall, Kathryn Ferguson, Andreas Waldschuetz, Jason Last and Jamie Rubiano.
The jury was comprised of experts from various fields in media, fashion, art and film, amongst others Kathryn Ferguson video artist, who besides directing fashion and music videos also the curator of Birds Eye View Festival, and the creator of Sandpeople project, the Vienna based Andreas Waldshuetz.

　　
　　
　　
　　The contest screening showcased the 26 best pre-selected works of the 38 entries. The jury selected three winners and three special prizes and ended the festival at the Festival Award Gala, held in Merlin Theatre, Budapest.

Beautiful music video with you through the night

　　
　　Jason Kempin/Getty Images
Glee recorded a music video to David Bowie's "Fashion" to promote Fashion Night Out, a Sept. 8 event sponsored by the fashion industry to encourage shopping.
It begins with villain cheerleading coach Sue Sylvester (Jane Lynch) saying, "I just love fashion." Lynch also ends the clip by shouting into her megaphone, "Now get out and shop!"
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The cast wears Prada, Alexander McQueen, Marc Jacobs and Dries Van Noten. Matthew Morrison does not appear. It will air during a rerun of the Lady Gaga rerun episode of the Fox show next Tuesday.
The music video was created by Trey Laird of NYC-based Laird & Partners, according to the New York Times, and commissioned by Vogue editor in chief Anna Wintour.
“When Anna and I talked this year, we liked the idea of a performance” as the focus of the campaign, Laird tells the Times.
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“As fashion becomes more of a pop-culture influence [it made sense to use the Glee cast because the Fox hit is] such a pop-culture phenomenon,” he went on.
The video will be streamed on fashionsnightout.com, fox.com and vogue.com, on signs in Times Square and on Taxi TV screens.

The video is pretty amusing Enjoy.

We already know that fashion people aren’t great at dancing to Pitbull, but that has yet to stop them from trying, bless their hearts.
In an homage to Lanvin’s fall campaign featuring Karen Elson and Raquel Zimmermann, videographer David Sherwin went to Lincoln Center and got additional fashionistas to dance to Pitbull’s hot Latin rap track, “I Know You Want Me (Calle Ocho).” The resulting video is just as awkward as the Lanvin commercial, but more endearing, because the people in the video seem fully aware that what they’re doing is way goofy. I don’t blame most of them for their stilted moves…I have seen the hooker shoes of Lincoln Center, and they do not look comfortable. In any case, the video is pretty amusing. Enjoy.