When a celebrity comes up with a clothing line

　　
　　When a celebrity comes up with a clothing line, what we usually see is -of course- his/her face on the promo campaign. But Sienna Miller shows that she’s more than just a face. Sienna and her sister, Savannah Miller decided to use real acting, to promote the autumn/winter collection of their clothing line “Twenty8Twelve”.
The chic fashion film is directed by Angelo Penetta and starring Sienna herself alongside Sara Blomqvist. The location is Hilles, at the home of Isabella and Detmar Blow in Gloucestershire, which also served as a place for the late Alexander McQueen to find inspirations. Sienna told Vogue:
“We wanted to capture our new season on film to get a real feel for the collection and Hilles provided the perfect backdrop for us,” Sienna told us. “The rich tapestries, velvets and eclectic style of the house completely reflect the elements of our autumn/winter collection. I loved filming in every room.”
On why they need to make a movie for their clothing line, Savannah Miller commented:
“We felt moving image could capture the essence of the message with more clarity. We feel it makes the story come alive and it was amazing to work with Angelo.”