A few months ago I wrote an article entitled Girls On Film: Style Brands & Video about the plethora of labels now using video to communicate their messages and peddle their wares. Lately there’s been a couple more New Zealand brands getting in on the act.
Last week I attended a show at Plaything Gallery. It was no ordinary art opening, rather it was a dual film screening and launch of Stolen Girlfriends Club’s latest collection: Weapons Of Mass Seduction.
The film, shot by photographer Derek Henderson, depicted a collection of awkward moments, SGC’s friends, family and clothes. We gathered on a rooftop, glass jars of wine in hand, to watch it projected on a wall across the way. It was raw, cool, funny and certainly touching in some places.
Above all, it made me want the clothes. I saw how they looked on a living, feeling human. Perhaps if I had one of those sweet Old News button up denim shirts I’d be just as charming? Sadly I can’t embed the film but if you go to the Stolen Girlfriends site it’s on the homepage.
Cybèle, my favourite New Zealand designer, has also released a video to celebrate her new SS 09/10 collection, Serpentine.
According to fellow Kiwi blogger Isaac Likes, the film is inspired by dancer Loie Fuller’s 1896 ‘Danse Serpentine‘. Take a look – it’s a gorgeous number, with a mesmerizing hand painted effect. Then check out Cybèle’s smokey, kaleidoscopic showcase:
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