With more than 94 million Instagram followers, the US singer can sell out clothing items the moment she steps out in public, and local brands AM Eyewear and Dion Lee are already feeling the effects of her worldwide influence.
Since the 24-year-old stepped out in a pair of his chico sunglasses, AM Eyewear founder Kumar Ponnusamy said he had been inundated with requests from fans wanting to buy the same style.
“She is one of the world’s most influential celebrities when it comes to social media, so it’s great she’s chosen to support Australian labels like Dion Lee and AM Eyewear during her tour,” he said.
Gomez, who is touring the country, chose a custom-made Dion Lee white corset and sheer skirt as part of her onstage performance outfits.
“There were pieces from our resort 2017 collection that Selena was particularly drawn to, which I then adapted into a design that had the silhouette and movement to work on stage,” Lee told Vogue Australia.
The former Disney star has kept her off-duty ensembles fairly simple during her visit, favouring all-black looks or classic denim pieces with statement sunglasses.
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