Starbucks might potentially end up being the first big chain to launch a line of cannabis-infused drinks, or at least that's what analysts think.
Cowan released a 100-page document detailing its analysis of the CBD market on Monday. The group thinks that CBD will reach $16 billion in retail sales by 2025 and that we're likely to see cannabis, specifically, CBD, make its way into other products down the line well, Yahoo Finance reports.
"The dynamics are fluid, likely delaying adoption from major coffee players like Starbucks in the near term," Cowan analyst Andrew Charles wrote in the report. "Should the regulation of CBD oil as an additive to food/beverage change or craft/independent coffee shops find a way to comply with the existing regulation, we could envision Starbucks ultimately piloting the ingredient."
While it's certainly a possibility, that vision might not be in Starbucks' roadmap for the time being. Speaking with a reporter from CNBC last month, Starbucks CEO Kevin Johnson said that while it's paying attention to the trend, right now adding cannabis to Starbucks' menu isn't currently in the company's plans.
Should the company decide to include cannabis in its drinks it would likely run into a number of roadblocks. Commercial CBD is still in its infant stages, with states and regulators still trying to understand how to appropriately regulate its use.
No comments:
Post a Comment